As a messenger for our cause, we should stop asking people to trust our expertise; instead, we should show our audience what we know, and let them make up their own mind. With the recent ubiquity of the NB/smartphone/tablet, it is now possible to simulate complex scenario in a browser with a few clicks.
Imagine that you are the local officer of Kinmen (金門), and you are trying to convince other people that it's the best place to live:
- Traditional approach: buy a lot of TV/keywords ads, advertising on the ranking result.
- The new approach: acknowledge that the current result is the aggregate result of multiple weighting; let people customized the weighting to their situation.